Our Misson & values

Learning Through Play

At Genius Gems, we believe passionately in learning through play. Everything we do is about hands-on creativity, interacting with peers, critical thinking, and having fun.

We are inspired in what we do by the work of MIT Media Lab Professor Mitchell Resnick. Dr. Resnick argues that in the future, the world will need more designers, thinkers, and innovators. And to meet that challenge, Dr. Resnick says, we need a learning environment centered around the 4 P's - projects, passion, peers, and play. 

That is exactly what we do at Genius Gems. Our classes and camps feature a STEM and STEAM-focused curriculum developed by an experienced educator. So there is always something being invented, discovered or created in our space.

Open to Everyone

According to Dr. Stuart Brown, a play researcher, plenty of play in childhood makes for happy, smart adults--and keeping it up can make us smarter at any age. We agree.

That is why magnetic tiles are often at the center of what we do. Magnetic tiles have an amazing ability to spark the imagination of people of every age and background. 

Above all, we love that that everyone, from dads and daughters, to brothers and sisters, can all enjoy magnetic tiles together. Celebrating that togetherness, and embracing that diversity, is in the very nature of what we do. 

Organization and Cleanliness

We are dedicated to keeping our space neat, clean and organized at all times. We use advanced Molekule air purifiers to eliminate indoor air pollution, HEPA vacuum cleaners, and lots and lots of foaming soap and hand sanitizer. Safety is paramount to us.

Our Focus is on You

We know your time is valuable, and we strive to make every aspect of your experience with us positive and fulfilling. We welcome your feedback and ideas!


Jennifer Romanoff

Jennifer Romanoff

Jennifer, fluent in Spanish, is an accomplished educator, having most recently taught students in a NYC public middle school in Washington Heights. Her academic degrees enable her to serve at the highest levels of school administration. 

Prior to moving to West Orange in 2015, Jennifer spent 8 years living in Manhattan, where she continually improved area programming for young children, including founding Mi Casita, a Spanish immersion program in New York City. She has two boys, ages 6 and 8, and a one year old daughter.

Jennifer holds a Master of Education, Department of Organization and Leadership, from Columbia University’s Summer Principals Academy, a Master of Science from the University of Pennsylvania, and a B.A. from Emory University, where she was a Phi Beta Kappa Honor Society member.

Our Story

In 2013, the idea for Genius Gems was born in a cramped NYC apartment. Founder Jennifer Romanoff, Ed.M., was watching her husband and their two boys building with magnetic tiles. She reminded her husband that he would be late for work again—that is, unless he wanted to quit his job and play with magnetic tiles instead. They both had a good laugh. And that is how the idea was born. 


Genius Gems LLC is privately owned company that opened its first location in May 2018. Since our launch, many of our guests have asked us to open more Genius Gems locations. We are deeply appreciative of our customers’ support and encouragement - thank you!

We are currently exploring a number of growth opportunities. If you are interested in a potential franchise opportunity, please e-mail us at information@geniusgems.com. Please indicate your interest and relevant background/experience. While we do not offer franchising opportunities at this time, we invite you to get in touch with us so that we can begin a dialogue. Thank you!